Creating a website that extends Sileni's brand experience.
Sileni stands for great food, great wine and great company. They produce a large selection of wine for distribution to more than 80 markets across the world. We've worked on a few projects with Sileni Estates prior to this one so we're very familiar with their brand and business. The brief here was to redesign and rebuild their global website to showcase their beautiful wines, culture and brand while allowing them to tell their story on the international stage. With a focus on content and usability we designed and built a sleek digital asset which brings their brand to life in all its glory.
Discover your perfect wine
We designed a simple 'Discover Wine' function which allows users to select the occasion, colour, food and flavours they want a particular wine for. Cross matching their selections with Sileni's database of wine provides suggested varieties that feel intuitive and insightful. The 'Discover' function helps educate the consumer on how wines should be paired and provides a nice contrast to the typical product catalogue navigation.
Sileni wines are created with food in mind. We designed a solution that enabled Sileni to educate their users about how their beautiful wines can match with delicious food to close the loop on the wine drinking experience. With articles, recipes and education, the Sileni Estates website is the perfect place for users to get inspired for their next foray into divine cuisine and wine.
A global brand
With stockists across 4 continents, Sileni is truly a global wine brand. We designed a simple interface for users around the globe to find their nearest Sileni stockist, making it intuitive and convenient for them to find and enjoy Sileni wines.